UFC: “Here Comes the Money”!
What do you think is going to be common between WWE and UFC? You will be quite amazed to know that soon they both may have a piece of Shane McMahon as the later is reported to sign a contract with Shane O’Mac. Shane is the Executive Vice President of Global Media in WWE and the son of legendary wrestling promoter Vincent Kennedy McMahon. He played a major role in developing the consumer market of the WWE merchandise and helped WWE gain more brand exposure. He is also been responsible in increasing the brand internationally like Germany, United Kingdom and the other parts of Europe.
UFC wants to create a brand exposure and expand their business in the same manner as WWE. They are yet to develop any merchandise marketing unit that can help the brand to enter the market and earn more revenues for the brand. UFC don’t yet have any T-shirt or other merchandise that are available for the fans in stores like Target or Wall-Mart; places where WWE enjoys a solid presence. UFC has planned to bring Shane in order to hit the consumer market. The UFC authorities are currently in discussions over money; they want Shane to join the organization as an employee but Shane wants to own a stake in the UFC. It seems that the discussions will come to a conclusion soon and UFC will earn a sleeker and smarter corporate look.
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